Labelling World Foods
We have recently completed two exciting labelling world foods projects for one of Europe’s largest specialist food companies, who specialise in serving the chefs and owners of Chinese and Indian restaurants and takeaways, as well as a diverse range of Indian, Pakistani, Bangladeshi, Chinese, African and Caribbean consumers. Their product range includes high quality rice, spices, sauces, edible oils, flour and noodles, which they sell to partners in ethnic wholesale as well as cash and carry, mainstream food service and the grocery multiples, with sales in most major EU countries.
Project: Labelling Kissan
Kissan was introduced primarily for British settlers and has been present in India since 1935, due to the cultural diversity of the UK and the growing popularity of world food aisles in the major multiples the Kissan Brand was identified as a strong brand to add to this exciting and expanding product portfolio.
As with any products that are imported into the UK market, they are required to meet certain requirements in legislation. Kube Packaging’s role within the Kissan Project was to apply newly designed wrap around neck and bottle labels. Accuracy was paramount as the application of the new labels had to cover the original neck and bottle labels.
The launch has been successful and Kissan Tomato Ketchup can be purchased in the UK’s largest supermarket chain Tesco.
